Tag line- 'Everyone's the same... Help those who are less fortunate.
The idea behind this advert is to show how homeless people can turn themselves around with the aid of fortunate people around them. The advert will consist of four main characters all living different lifestyles apart from one. The first three characters are James, Toby and Holly. The purpose for these three is to show how life can suddenly change; for example, Toby was managing a successful company two years ago, however got fired and had nowhere to turn to and was loosing money quickly. Inevitably like many people in the world, you resort to living on the street, becoming a part of the homeless society that surrounds us that is pushed aside by many of us. The last characters story shows how you can go from living negatively, being poor and going without any food for days, to turning his life around. He now has had help from local charities and works a few times a week earning money.
In terms of the narrative and structure, there is a exposition, a conflict, and a resolution giving the advert some depth and a realistic appearance.
Ultimately the advert is about helping the less fortunate who suffer day in day out, and aiding them to get work so that they can live a better lifestyle.
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