From the feedback given by the group and Jools, it was clear to me which ideas worked and which didn't.
Idea one wasn't the one to be. Many commented saying that it was a fairly standard concept and it didn't work for them.
Idea two saw some interest. People said that the 'couch hopping' idea was fairly original and would be a interesting concept to develop further into something great and different. They liked what the concept actually meant; the idea being that you can still be considered homeless even if you don't live on the streets. A tagline needed to be thought of.
Idea three also had some promising feedback. A main comment was that in order for this idea to work, i would have to apply innovation visually to match the concept in order to create a hard hitting advert. Some people especially liked the image of having ' a slow motion perspective of a homeless person' however the audience will not know who this person is until the last shot where the camera zooms in to him.
Overall i am happy from the critical feedback, both negative and positive comments have helped me develop and choose my final idea.
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