Wednesday 19 October 2011

Homelessness ad idea three

Advert three:

Tag line- ' There is always time for each other, so why not give your time into helping those that need it.'

My final idea is based on time and how it is important to help the homeless as quick as possible. I intend to film different things around me, for example, cars and people, then speed them up to create a time lapse. This will indicate that time flies by for the average person in a day. On the other hand, for a homeless person, days can seem like weeks so this will show how hard it is for an average homeless person.

The main character will be young, but fragile with no real sense of what's going on. He has lost his social skills and is very much dependent on others to support him. His life needs changing.

The type of shots used will be ranging from long to medium for the time lapsing, and medium to close up for the shots with the main character in. Hopefully this will create flowing shots which are believable.

This advert will be aimed at everyone, youths, teenagers, adults and the elderly.  I think it's important for everyone to realise that this is a massive issue not just in the UK but around the world. We often forget that everyone is the same and that everyone deserves a chance. I know i have at times. I barely pay attention to the homeless when i walk past them on the street, so i believe now is a greater time than any other time to make the difference and to support those that need it.

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