Wednesday 26 October 2011

Facts and figures for homelessness to be used in the advert

-Many homeless people hide away from fear or shame or need to be alone.

-Approximately two million people are 'unofficially' homeless or 'hidden', sleeping on friends' floors or strangers' sofas in the UK alone.

-42... is the life expectancy of an average rough sleeper.







Final idea storyboad









Sunday 23 October 2011

Feedback from group on the three ideas

From the feedback given by the group and Jools, it was clear to me which ideas worked and which didn't.

Idea one wasn't the one to be. Many commented saying that it was a fairly standard concept and it didn't work for them.

Idea two saw some interest. People said that the 'couch hopping' idea was fairly original and would be a interesting concept to develop further into something great and different. They liked what the concept actually meant; the idea being that you can still be considered homeless even if you don't live on the streets. A tagline needed to be thought of.

Idea three also had some promising feedback. A main comment was that in order for this idea to work, i would have to apply innovation visually to match the concept in order to create a hard hitting advert. Some people especially liked the image of having ' a slow motion perspective of a homeless person' however the audience will not know who this person is until the last shot where the camera zooms in to him.

Overall i am happy from the critical feedback, both negative and positive comments have helped me develop and choose my final idea.

Wednesday 19 October 2011

Homelessness ad idea three

Advert three:

Tag line- ' There is always time for each other, so why not give your time into helping those that need it.'

My final idea is based on time and how it is important to help the homeless as quick as possible. I intend to film different things around me, for example, cars and people, then speed them up to create a time lapse. This will indicate that time flies by for the average person in a day. On the other hand, for a homeless person, days can seem like weeks so this will show how hard it is for an average homeless person.

The main character will be young, but fragile with no real sense of what's going on. He has lost his social skills and is very much dependent on others to support him. His life needs changing.

The type of shots used will be ranging from long to medium for the time lapsing, and medium to close up for the shots with the main character in. Hopefully this will create flowing shots which are believable.

This advert will be aimed at everyone, youths, teenagers, adults and the elderly.  I think it's important for everyone to realise that this is a massive issue not just in the UK but around the world. We often forget that everyone is the same and that everyone deserves a chance. I know i have at times. I barely pay attention to the homeless when i walk past them on the street, so i believe now is a greater time than any other time to make the difference and to support those that need it.

Tuesday 18 October 2011

Homelessness ad idea two

Advert two:

Tag line- ' Homeless people have a face, just look in the mirror, they're just like you, but they need help, and you can make the difference'.

My second advert idea for the 'homeless' is based around one character speaking into the camera about himself. The advert almost contradicts the idea of being homeless and the character will be juxtaposing the usual stereotype. He will be in fairly decent clothing, looking clean and healthy and he will mention this, however drops the sentence ' but I am homeless', which i believe pulled off well, will be a hard hitting advert which will make people support those who are homeless. I intend to include fast paced shots which will hopefully give a visual effect to the audience sub-consciously making them help and support quicker.

By having the character speaking and narrating to the audience, i think the message will deliver clearer as there are not many adverts that conform to this.


Monday 17 October 2011

Homelessness ad idea one

Advert one:

Tag line- 'Everyone's the same... Help those who are less fortunate.

The idea behind this advert is to show how homeless people can turn themselves around with the aid of fortunate people around them. The advert will consist of four main characters all living different lifestyles apart from one. The first three characters are James, Toby and Holly. The purpose for these three is to show how life can suddenly change; for example, Toby was managing a successful company two years ago, however got fired and had nowhere to turn to and was loosing money quickly. Inevitably like many people in the world, you resort to living on the street, becoming a part of the homeless society that surrounds us that is pushed aside by many of us. The last characters story shows how you can go from living negatively, being poor and going without any food for days, to turning his life around. He now has had help from local charities and works a few times a week earning money.

In terms of the narrative and structure, there is a exposition, a conflict, and a resolution giving the advert some depth and a realistic appearance.

Ultimately the advert is about helping the less fortunate who suffer day in day out, and aiding them to get work   so that they can live a better lifestyle.

Homelessness moodboard


This moodboard is my interpretation for those people who are less fortunate, for example being homeless. In collating these images my drive towards helping these people has grown dramatically. I want people to realise that they are also human beings, so maybe next time you walk past a homeless person you could perhaps try and do something different towards them. Maybe have a talk. See how you can help them.

Inspiration for binge drinking advert

Alcohol awareness

Sunday 16 October 2011

Below is a list of companies i have thought about contacting so far. I am still continually searching for companies and will be added to the list throughout this process.


1) Junior video editor- reel works media group
- Video production company in London. (02077706141)
-They create music video, commercials and corporate videos.
-Looking for a video editor.

2) VIDEOFEET
- Crate innovative films, design and music.
-St Albans
- 07891546588

3) BBC Nottingham

4) Giltbrook studios
- Finish in post creative and media production
- Located in Nottingam
-01159458800

5) Wellington films
- Feature films
- Located in Nottingham
- 01158400043

6)  Bradley tv
- Video production company
-Corporate Videos, Event Coverage, Aerial Filming, Animation, Music Videos, TV and Cinema Commercials, PR Videos, Fashion and Lifestyle films, Motion Graphics, Video Testimonials, Product Demonstration Videos, Viral Videos, Foreign Language Films and On-screen Branding. 
- Located in Leeds/ Offices in London- +441132344444

7)  Tiger aspect productions
-Animation and Children’s, Comedy, Drama,Entertainment, Factual, Features and Feature Films.
-Located in London
- (0) 20 7434 6700

Production files

Below is a list that MUST be included for the projects to come and i guess in every shoot that takes place in the big wide world!

1) Recce Sheet

2) Risk assessment

3) Treatment(e.g character, plot and genre etc)

4) Shot lift/prop list

5) Storyboard

6) Release forms

7) Music rights( release forms)

8) Referencing

9) Shooting schedule

10) Contact details or crew( Call sheet)

11) Log sheet

12) Edit sheet

13) Locations sheet

14) Script

Saturday 15 October 2011

My network

This is my network as it stands. I will be adding and changing the outlook of this the more and more this project develops.

Thursday 13 October 2011

'Supporting the less fortunate'


64% of clients have issues with substance use (drugs and/or alcohol).76% of clients are male.
48% of clients are ex-offenders or had been in prison.
2010 survey
HELP!







A really effective way of putting across the issue of being homeless. No music involved, just voices and background noises. Pure genious.




Another really effective and forceful message displayed in this advert. Simply shot and edited, however extremely successful.


Short interview with a 50 year man sharing his life facts with the world about him being homeless and how he doesn't want to live the way he lives anymore.








http://www.shareintl.org/archives/homelessness/hl-blUK.htm

The article above describes three peoples lives living on the streets in london. Each of them have different back stories but have ended up in similar situations. They take drugs and have alcohol addictions.

Smoking mindmap & images

Smoking is a worldwide addiction for many many people and leads to unavoidable problems such as cancer. Here is a mindmap showing my thoughts and facts on the topic of smoking.





Litter mindmap & images

This mindmap shows the different aspects to littering. By collating information about the matter, it will give me a deeper insight into what needs to be done to prevent one of the worlds biggest problems.






Mindmap for binge drinking & images

Here is a mindmap for 'Binge drinking', a common decadent in the UK which I believe needs to be sorted out rapidly!




Wednesday 12 October 2011

Inspiration for binge drinking advert




This is a little video made by the NHS to show the idea of binge drinking and how there is a certain demographic following this 'tag' of being an uncontrollable drinker. It has given me inspiration and a few ideas for my own advert.

Tuesday 11 October 2011

MALac



Completed edit of MALac!

The script was ultimately about a young lady tormenting a man. In order to do this, she has a MALac, an object in which the audience do not know purely to create suspense. The groups interpretation was to create a hallucination type dream sequence in which the audience are to suspect that the man is going crazy.

It was fun filming again; getting us back into thinking about shot types and everything that is involved into creating a film gave the mind a real good work out!

In terms of the feedback given,

1) A student mentioned that it reminded them of a scene out of Dr. Who or Torchwood.
2) Shot selection was misunderstood at times(was quite complex when it didn't need to be).
3) Needed a clearer backstory.
4) Location was good as it was different(not inside).
5) Editing was clever and effective.
6)Could have shot it earlier in the day, as it got fairly dark.
7) Big production feel at the start.



Monday 10 October 2011

Say something political



Say something political

Coursework 1

'Discussing your place in multimedia in terms of your network and companies that you identify, that can be connected to that network and that you are interested in working with'.

I am pretty excited about this piece of coursework. It's all about identifying our networks in the media world; who our network is, where is it, how is it. This involves diagramming our network too!

At this current moment in time I'm building up a list of potential companies that I can get in contact with. Some include BBC nottingham, Blue cat productions, Videofeet and Giltbrook studios.

I intend to find around 25 companies ranging from small to large. In doing this, i will be then be able to reject the ones i am least interested in to create a tighter and more personal network.