Tag line- ' Homeless people have a face, just look in the mirror, they're just like you, but they need help, and you can make the difference'.
My second advert idea for the 'homeless' is based around one character speaking into the camera about himself. The advert almost contradicts the idea of being homeless and the character will be juxtaposing the usual stereotype. He will be in fairly decent clothing, looking clean and healthy and he will mention this, however drops the sentence ' but I am homeless', which i believe pulled off well, will be a hard hitting advert which will make people support those who are homeless. I intend to include fast paced shots which will hopefully give a visual effect to the audience sub-consciously making them help and support quicker.
By having the character speaking and narrating to the audience, i think the message will deliver clearer as there are not many adverts that conform to this.
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