Showing posts with label homelessness. Show all posts
Showing posts with label homelessness. Show all posts
Wednesday, 26 October 2011
Wednesday, 19 October 2011
Homelessness ad idea three
Advert three:
Tag line- ' There is always time for each other, so why not give your time into helping those that need it.'
My final idea is based on time and how it is important to help the homeless as quick as possible. I intend to film different things around me, for example, cars and people, then speed them up to create a time lapse. This will indicate that time flies by for the average person in a day. On the other hand, for a homeless person, days can seem like weeks so this will show how hard it is for an average homeless person.
The main character will be young, but fragile with no real sense of what's going on. He has lost his social skills and is very much dependent on others to support him. His life needs changing.
The type of shots used will be ranging from long to medium for the time lapsing, and medium to close up for the shots with the main character in. Hopefully this will create flowing shots which are believable.
This advert will be aimed at everyone, youths, teenagers, adults and the elderly. I think it's important for everyone to realise that this is a massive issue not just in the UK but around the world. We often forget that everyone is the same and that everyone deserves a chance. I know i have at times. I barely pay attention to the homeless when i walk past them on the street, so i believe now is a greater time than any other time to make the difference and to support those that need it.
Tag line- ' There is always time for each other, so why not give your time into helping those that need it.'
My final idea is based on time and how it is important to help the homeless as quick as possible. I intend to film different things around me, for example, cars and people, then speed them up to create a time lapse. This will indicate that time flies by for the average person in a day. On the other hand, for a homeless person, days can seem like weeks so this will show how hard it is for an average homeless person.
The main character will be young, but fragile with no real sense of what's going on. He has lost his social skills and is very much dependent on others to support him. His life needs changing.
The type of shots used will be ranging from long to medium for the time lapsing, and medium to close up for the shots with the main character in. Hopefully this will create flowing shots which are believable.
This advert will be aimed at everyone, youths, teenagers, adults and the elderly. I think it's important for everyone to realise that this is a massive issue not just in the UK but around the world. We often forget that everyone is the same and that everyone deserves a chance. I know i have at times. I barely pay attention to the homeless when i walk past them on the street, so i believe now is a greater time than any other time to make the difference and to support those that need it.
Tuesday, 18 October 2011
Homelessness ad idea two
Advert two:
Tag line- ' Homeless people have a face, just look in the mirror, they're just like you, but they need help, and you can make the difference'.
My second advert idea for the 'homeless' is based around one character speaking into the camera about himself. The advert almost contradicts the idea of being homeless and the character will be juxtaposing the usual stereotype. He will be in fairly decent clothing, looking clean and healthy and he will mention this, however drops the sentence ' but I am homeless', which i believe pulled off well, will be a hard hitting advert which will make people support those who are homeless. I intend to include fast paced shots which will hopefully give a visual effect to the audience sub-consciously making them help and support quicker.
Tag line- ' Homeless people have a face, just look in the mirror, they're just like you, but they need help, and you can make the difference'.
My second advert idea for the 'homeless' is based around one character speaking into the camera about himself. The advert almost contradicts the idea of being homeless and the character will be juxtaposing the usual stereotype. He will be in fairly decent clothing, looking clean and healthy and he will mention this, however drops the sentence ' but I am homeless', which i believe pulled off well, will be a hard hitting advert which will make people support those who are homeless. I intend to include fast paced shots which will hopefully give a visual effect to the audience sub-consciously making them help and support quicker.
By having the character speaking and narrating to the audience, i think the message will deliver clearer as there are not many adverts that conform to this.
Monday, 17 October 2011
Homelessness ad idea one
Advert one:
Tag line- 'Everyone's the same... Help those who are less fortunate.
The idea behind this advert is to show how homeless people can turn themselves around with the aid of fortunate people around them. The advert will consist of four main characters all living different lifestyles apart from one. The first three characters are James, Toby and Holly. The purpose for these three is to show how life can suddenly change; for example, Toby was managing a successful company two years ago, however got fired and had nowhere to turn to and was loosing money quickly. Inevitably like many people in the world, you resort to living on the street, becoming a part of the homeless society that surrounds us that is pushed aside by many of us. The last characters story shows how you can go from living negatively, being poor and going without any food for days, to turning his life around. He now has had help from local charities and works a few times a week earning money.
In terms of the narrative and structure, there is a exposition, a conflict, and a resolution giving the advert some depth and a realistic appearance.
Ultimately the advert is about helping the less fortunate who suffer day in day out, and aiding them to get work so that they can live a better lifestyle.
Tag line- 'Everyone's the same... Help those who are less fortunate.
The idea behind this advert is to show how homeless people can turn themselves around with the aid of fortunate people around them. The advert will consist of four main characters all living different lifestyles apart from one. The first three characters are James, Toby and Holly. The purpose for these three is to show how life can suddenly change; for example, Toby was managing a successful company two years ago, however got fired and had nowhere to turn to and was loosing money quickly. Inevitably like many people in the world, you resort to living on the street, becoming a part of the homeless society that surrounds us that is pushed aside by many of us. The last characters story shows how you can go from living negatively, being poor and going without any food for days, to turning his life around. He now has had help from local charities and works a few times a week earning money.
In terms of the narrative and structure, there is a exposition, a conflict, and a resolution giving the advert some depth and a realistic appearance.
Ultimately the advert is about helping the less fortunate who suffer day in day out, and aiding them to get work so that they can live a better lifestyle.
Homelessness moodboard
This moodboard is my interpretation for those people who are less fortunate, for example being homeless. In collating these images my drive towards helping these people has grown dramatically. I want people to realise that they are also human beings, so maybe next time you walk past a homeless person you could perhaps try and do something different towards them. Maybe have a talk. See how you can help them.
Thursday, 13 October 2011
'Supporting the less fortunate'
64% of clients have issues with substance use (drugs and/or alcohol).76% of clients are male.
48% of clients are ex-offenders or had been in prison.
2010 survey
HELP!
2010 survey
HELP!
A really effective way of putting across the issue of being homeless. No music involved, just voices and background noises. Pure genious.
Another really effective and forceful message displayed in this advert. Simply shot and edited, however extremely successful.
Short interview with a 50 year man sharing his life facts with the world about him being homeless and how he doesn't want to live the way he lives anymore.
http://www.shareintl.org/archives/homelessness/hl-blUK.htm
The article above describes three peoples lives living on the streets in london. Each of them have different back stories but have ended up in similar situations. They take drugs and have alcohol addictions.
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